Visit Marietta
Built on the hub and spoke model, Visit Marietta is strategically placed as the center of history, outdoor activities, and fine dining. The brand reflects the central nature of the Historic Square and how it serves as the jumping-off point or last visit for visitors to Marietta.
Project developed while at id8
Roll on Project
Art Director/Creative Lead
Project Management
Designer
A Single Source for Marietta
The website serves as a single source for visitors to access local businesses, events, places to eat, and activities. The design needed to be simple while also prioritizing a simple user experience, while taking into account the various demographics of Marietta visitors.
Flex Brand Elements
A flexible system was created to hold the Visit Marietta logo across multiple media types. Traditional print ads, as well as dynamic digital ads, needed a simple system that could adapt to multiple sizes while also keeping brand consistency.
Curated Experiences
From the start of the project, the idea of creating curated experiences was a long-term strategy that would be used to focus on the key attributes that attract visitors to Marietta. A “Create Your Own Adventure” ticket was created that outlines key activities for History Buffs, unique shopping experiences, kid-friendly activities, and more.
