The McGee Group
The McGee Group designs eyewear for eleven name brands and supports them through sales and marketing. Aside from the primary brands they design for, they have also developed a variety of proprietary brands, including Rods’ Reader.
Project developed while at id8
Roll on Project
Creative Director
Project Management
Designer
Company Leave Behind
To arm the sales team with a variety of sales tools, this small but impactful leave-behind provides a snapshot of The McGee Group from their 50th year in business, to information about the brands they design and manufacture for. The piece unfolds into a poster that shows all the brands they support. An example of the fold can be found here.
Marketing Support
As an extension of The McGee Group’s marketing department, there are a variety of items that need support. A yearly Top Sellers catalog, swag items such as lens cloths, and ads, all support the sales team and marketing for their brands.
Rod’s Readers
In addition to designing for the main eleven brands, we developed additional proprietary brands. Rod’s Readers is a man’s man brand for 50+ men who are reluctant to wear readers. These are not your Target pick-up-and-go type readers; these are sophisticated readers for men who want to look good, even when they are reading the instructions.