Reflective Apparel & WildSpark
Reflective Apparel was a part of a private equity company that set a goal for them to double their revenue in 5-years and be sold to a larger company. Within 3-years, through consistent marketing, sales support, and branding, the company doubled its EBDITA and was sold.
They also sold a variety of product lines and created a new product line called Wildspark. This brand was focused on urban/suburban environments to make people safer by making them visible.
Project developed while at id8
Roll on Project
Art Director/Creative Lead
Designer
Marketing Materials
There are many materials a company needs to support its brand. For Reflective, a catalog was key to sharing with customers the latest items they had. They carried a vast inventory with many variations, the catalog served as a simple source of their products.
Promo Brochure
Wildspark already lived in a saturated market competing against brands like Nike and Under Armour. The brochure was used to provide information to buyers about the key differences Wildspark had.
