Builders was in a unique position of being well-known, but wanted to grow beyond who they were. With leadership changes, a new Builders had to be created. Focusing specifically on insurance for home builders. From an initial survey to evaluate how they were viewed, they found that they were mostly known as Builders for builders, but not trusted for anything else. Not only a rebrand, but new marketing materials and a new messaging platform were developed. Still focused on builders, messaging focused more on the business of builders and not the single builders themselves. Three years later, the same survey was done, and there was a 50% increase in satisfaction with the company.

Project developed while at id8